State Bar Certified Lawyer Referral Services are for people seeking to hire a private attorney. These are not free services. These referral services typically charge $35-$50 for a brief consultation call, where you will be given a list of attorneys that could be a good match for your situation.
The Modest Means Program is designed to assist low-income clients with finding a San Diego family lawyer. These are clients who are having a family law dispute and are able to pay for legal services but have limited financial resources available. http://www.sdcba.org/docDownload/721853